co/efficient answers the questions every campaign has to answer, with technology we build ourselves, and carries the answer all the way to the voter.
Our own polling engine fields the survey. Interactive dashboards put the results in front of the client right away, so nobody has to dig through a PDF of crosstabs.
Our modeling platform carries what the poll learned across the whole voter file. Campaigns build their own audience, see the universe count change as they go, and pull the contact list from the same place.
The same tools show which messages matter most to the voters in each audience. The research and the targeting stay connected, so the message is chosen for the people who will actually get it.
The same data that tells us who to reach tells us how to reach them: which channel, which message and which moment will actually move each voter. We put it to work through co/nnect, our own texting platform, along with live calls, digital and Action Advocacy. Every reply comes back in and sharpens the next contact.
Your high-definition video ad plays directly inside the voter's text messaging app. No links. No clickthroughs. No loading. Virtually guaranteed to be seen.
Campaigns move fast. You need an agile partner who can get your message in front of the right voters – whether it's voter ID, persuasion, GOTV, or rapid response.
Every conversation feeds the voter file in real time – identifying supporters, opponents, and persuadables so the contact universe gets sharper with every outreach.
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Because we build our own tools, we change them around the problem in front of us. When South Carolina's governor primary went to a runoff, we built three tools inside that one race: a primary dashboard in June, a runoff dashboard days later and a live tracker through runoff night.
coefficient.org